“No Es Pituko” is Spanish for “It Ain’t Fancy”. That is the main name and philosophy of the new project from Vina Echeverria in Chile. The Echeverrias have been making excellent estate-grown, organic wine for decades, long before it was a trend.
They had cemented themselves as restaurant industry staples with their terroir-driven, French-style wines. Their M.O. has always been organic, sustainable, and very elegant and drinkable wines. And because their viticulture has always been organic and sustainable, it was a fairly easy transition over to experimenting with unsulphured, unfiltered, raw, natural wines. All the wines are certified sustainable but have always been farmed organically.